When I was a child playing a game meant infinite rounds of Monopoly. Super Mario and Nintendo followed few years later. Bubbles burst all over during my teenagers years. But it’s only few months ago that the real gamer in me showed her true face. The day I was introduce to Candy Crush Saga.

For the few people who might not have tried it yet, Candy Crush Saga is a multiplatform puzzle game developed by King.com.

The aim of the game is to match candies by creating rows or columns with three candies of the same color to remove them, and mix candies by making combinations with four or five candies to create special sweets, since combining these special sweets creates spectacular effects that crush more candies.

In less than a year over 10 million people played the game connecting with Facebook. Sugar Crush!

There are few specific reasons that make the game so addictive:

• every level is different, even if they’re grouped by theme/episode
• some levels are really easy to pass giving immediate reward, some others are really challenging
• you get only five lives at time, then you have to wait to get more, ask friends, or purchase them, having to wait avoids playing for too long and getting bored
• most levels do not have a time constraint
• the game is social, you compete against your friends and need their help to unlock new episodes

Candy Crush Saga provides the ability to purchase specific helps and special candies to improve the performance. The payments strategy is brilliant. It’s extremely easy to buy, a prompt to acquire additional moves to complete a level is at the end of every level when failed, additional lives are really cheap.

Playing this game also became a great conversation starter since Candy Crush seems to have fans in any demographic. Way to crush two candies with one stone.